How to Plan a Successful Open House as a Real Estate Agent
The real estate game has changed. Gone are the days of listing a property and watching multiple offers pour in overnight.
But the good news is, you can get back to doing open houses.
In this blog, we'll cover everything you need to know to rock your next open house, complete with scripts to make it even easier.
1. Timing is Everything
Before anything else, you need to plan ahead. If your open house is on a Saturday and Sunday from 12 to 2, start marketing early.
Get the word out through active marketing, such as cold calling and door knocking. It's all about building excitement and interest.
2. The Cold Calling Script
When making those cold calls, a script is your best friend. Here are two examples:
"Hey, this is Loida. I wanted to invite you to an open house I'm hosting this weekend at 123 Main Street – 3 bed, 2 bath for $500,000. We'll be there from 12 to 2. Do you know anyone looking to move into the neighborhood?"
"Hey, this is Loida. I just listed your neighbor's home at 123 Main Street, 3 bed, 2 bath. Do you know anyone looking to move here? We're having an open house this Saturday from 12 to 2. Do you know anyone who might be interested?"
3. Door Knocking
Don't limit your efforts to phone calls.
If you have the time, door knocking is a great way to engage with potential buyers. Use the same script as for cold calling, inviting them to the open house.
4. Stay Informed
Knowledge is power. Understand the average prices and the pace of home sales in the area. Be ready to address questions about the real estate market and interest rates, so you don't get caught off guard.
5. Collect Information
As people arrive at the open house, make sure to have a sign-in system in place. Collect names, phone numbers, emails, and ask if they're working with an agent.
This info is invaluable for follow-up.
6. Create a Property Flyer
Use tools like Canva to make a flyer with a QR code leading to property details. Include the number of bedrooms, bathrooms, square footage, and any upgrades.
This saves time and helps potential buyers and agents get the info they need.
7. Add a Floor Plan
If you don't have access to professional floor plans, use an app like CubiCasa to create one. It may not be 100% accurate, but it gives potential buyers a sense of the property's layout.
8. Give Space to Visitors
Let attendees explore the property without feeling like someone's watching their every move.
Don't be a hovering agent; give them room to form their own impressions.
9. Engage in Conversations
As people leave, engage them in a friendly chat. Ask for feedback, what they liked or didn't like about the property.
If they're unrepresented buyers, inquire about their needs and exchange contact information.
10. Be Ready to Exchange Information
When exchanging contact info, make it natural.
Offer to continue the conversation and pull out your phone. Begin with the local area code and smoothly transition to confirming their number.
11. Timely Setup for Your Open House
Arrive at least 30 minutes before the open house to ensure all signs are in place. Open windows and blinds to create a bright, welcoming atmosphere.
12. Freshen Up
Bring an air freshener just in case. Unpleasant odors can be a turn-off for potential buyers.
13. Minimal Refreshments
While water is always a good idea, elaborate refreshments like cookies and snacks often go untouched.
Stick to simplicity, unless you're dealing with a luxury listing.
14. Special Touch for Luxury Listings
If you're showcasing a high-end property, consider going the extra mile with a broker's open, music, and more. Tailor your approach to the property's exclusivity.
15. The Bigger Picture
Remember, an open house isn't just about selling that specific property. It's about marketing your skills and attracting potential clients.
Be proactive, and make the most of the opportunity.
As a real estate agent in this day and age, open houses can be a valuable tool for growing your business. By following these steps and scripts, you can increase your chances of success and make the most of every open house opportunity.